over the same time period was four per cent). Five years ago there were only 920,918, which represents a 10-per-cent jump in four years (the total population growth in B.C. was home to 1,019,507 never-married adults. The Yellow Pages now lists 30 entries under Introduction Services, about a quarter of which appeared in the last five years or less. Thanks to operators of social clubs, date-headhunters and boutique introduction services, singles are being recognized as a market with enormous potential for revenue.
And if all goes according to plan, what began rather unromantically will end in love, marriage and possibly even a baby carriage. If a woman likes what she sees, they’ll agree to a meeting. Once his personal details are registered, his profile will be sent out to potential mates who have likewise undergone the same rigorous screening process. This lonely heart has signed himself up with Executive Search Dating, one of the many new dating services that have opened doors in B.C. Is he part of a new crackdown on terrorism? Enlisting in the Armed Forces? Joining CSIS? None of the above.
This information will be circulated among a select group of people who will scrutinize his appearance, education, mental stability and career. He is asked to complete numerous forms, including a Myers-Briggs personality test, and his vital statistics are entered into a computer database. In a discreet, unmarked office in downtown Vancouver, a man is photographed, his driver’s licence photocopied and personal references taken. Executive Search Dating is just one of the many services that has put love up for sale.
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